I never planned on coming back.
I had already built the company. I had already done the work. I had already sold Cliffside Malibu. If I wanted to, I could have stayed retired and spent the rest of my life doing anything I wanted.
But then the drug epidemic showed up.
And somewhere along the way, I became a father.
There is nothing more rewarding than giving someone back their loved one. I’ve had the privilege of
watching mothers get their sons back, wives get their husbands back, and children get their parents
back. I’ve seen families reunited after years of pain, fear, and hopelessness. There is nothing in my
life that has ever been more meaningful than that.
But the drug epidemic changed everything.
For the first time in my career, I started looking at this crisis through the eyes of a parent. I have children. Like every parent, I want to believe they’ll be safe. But the truth is, one mistake today can be fatal. One pill. One bad decision. One counterfeit tablet. That’s all it takes.
And burying your child is the single most unnatural thing that can happen to a human being.
It is my greatest fear.
That’s why I came back.
Carrara was never supposed to be about building another company. It was about answering a calling. It was about doing everything I know how to do, with the people I trust most, to help families
avoid a pain that no parent should ever have to experience.
I’ve spent more than two decades helping people recover from addiction. I’ve helped thousands of families get their loved ones back. But today, the mission feels more urgent than ever.
If ten years of hard work means even one parent doesn’t have to stand over the grave of their child,
then every sacrifice, every setback, and every hour will have been worth it.
That’s why I’m here.
And that’s why Carrara exists.
